Over twelve years of evolution, Zowee (meaning "fast growth") has achieved transformation from "manufacturing" to "intelligent manufacturing". Internationalization of Zowee brand is an initiative brand transformation and upgrade. Following the current opportunity of transformation and upgrade, Zowee will upgrade its corporate image to individualize itself in the fast changing market!
Updated Zowee logo will bear new vision of Zowee - based on intelligent manufacturing, cross-industry technological integration, IOE-based new-type intelligent manufacturing, innovative and aggressive breeding platform, and focused, persistent and accumulative development vision.
The new logo will bear all staff’ efforts of years and continue excellent legacy of Zowee. The new logo extend the original shape, but more international, contemporary and comprehensive. Letter "W" in the design interprets cooperation and mutual aid and benefit between Zowee and its partners, and union and cohesion within the corporate, and new orientation toward and new platform of IOE.
The color is changed from Traditional dark blue to innovative Tech Blue, more closely following the concept of new technologies currently applied, and presenting a more intelligent and accurate image. Fashionable sky blue emphasizes technological innovation and presents a high-efficiency corporate image. In the additional background in green color, the ring represents life and hope, indicating the strong life force of the company, secondary innovation ability, and social responsibility as public business.
